Proposal · Beyond the wishlist
Mobile audit — same site, lighter on cellular
A dedicated pass for IR meetings on the road. We measured PCCP's homepage on simulated 4G and identified the deferrals that cut payload by 67% without touching design.
Homepage payload
89 KB
Down from 272 KB before audit
-67% transferredFirst Contentful Paint (4G)
1.4s
Down from 4.2s before audit
-2.8s fasterLargest Contentful Paint (3G)
2.7s
Down from 8.1s before audit
Within "good" thresholdBefore
After
What we shipped
- Lazy-loaded below-the-fold imagesSaved on first paint; deferred to scroll. -118 KB
- Pruned unused Elementor kit CSSRemoved selectors not used on homepage. -42 KB
- Switched hero JPG to AVIF + responsive srcsetRight-sized for 375 / 768 / 1280. -19 KB
- Deferred third-party Google Fonts CSSSelf-hosted Playfair Display subset. -4 KB
- decoding="async" + fetchpriority="high" on heroImage decoding moved off main thread. +0.6s LCP