← All wishlist items · Proposal 06 of 10

Hero video instead of static imagery

Three treatments for replacing the static homepage hero with motion. Each lives on the homepage; the rest of the page chrome is unchanged.

Three treatments to react to

All three modify the homepage hero
A

Variation A

Full-bleed autoplay background video

Muted autoplay video covering the entire hero, with overlay text. The pattern King Street, Brookfield, and Carlyle use. Most cinematic; strongest first-impression.

View on homepage → Ready B

Variation B · NEW

Split-screen with live ticker

Hero split 50/50: video on the left, a live-feeling cap-rate / 10Y treasury / SOFR ticker on the right. Data-driven institutional posture; appeals to LPs who want to see the firm reads markets.

View on homepage → Ready C

Variation C · NEW

Scroll-scrubbed deal-lifecycle video

As the visitor scrolls, video frames advance with scroll position — revealing deal stages (sourcing → underwriting → close). Tactile; demonstrates rigor through pacing.

View on homepage → Ready