← All wishlist items · Proposal 06 of 10
Hero video instead of static imagery
Three treatments for replacing the static homepage hero with motion. Each lives on the homepage; the rest of the page chrome is unchanged.
Three treatments to react to
A
Variation A
Full-bleed autoplay background video
Muted autoplay video covering the entire hero, with overlay text. The pattern King Street, Brookfield, and Carlyle use. Most cinematic; strongest first-impression.
View on homepage → Ready BVariation B · NEW
Split-screen with live ticker
Hero split 50/50: video on the left, a live-feeling cap-rate / 10Y treasury / SOFR ticker on the right. Data-driven institutional posture; appeals to LPs who want to see the firm reads markets.
View on homepage → Ready CVariation C · NEW
Scroll-scrubbed deal-lifecycle video
As the visitor scrolls, video frames advance with scroll position — revealing deal stages (sourcing → underwriting → close). Tactile; demonstrates rigor through pacing.
View on homepage → Ready