PCCP Website Rebuild · Investor-Book Family
Six investor-book-family variants — one direction, six treatments.
The canonical investor-book direction is locked. These are six aesthetic treatments of the same content, the same structure, the same firm — different visual register. Walk through; react; pick the register that signals best to PCCP's LPs.
Investor Book · Canonical
PCCP brand spec, web-translated.
Lora + Libre Franklin · navy + bright blue + amber · rounded-pill tables · footer bar · real PCCP logo. The substrate the other five reskin.
Investor Book · Noir
Late-night reading. Bridgewater Daily Observations.
Deep navy / charcoal canvas · gold accent (#b89b6a) · cinematic photography. Same structure, dark-mode equivalents.
Investor Book · Archival
Berkshire annual letters. Brookfield 50-year retrospective.
Vintage paper texture · sepia accents · Playfair Display heavy. PCCP's 1998 founding featured prominently. Chapter-numbered structure.
Investor Book · Data-Forward
Citadel / AQR / Two Sigma.
Same gravitas, chart-heavy. AUM growth chart · cap-rate matrix · deal-flow funnel · vintage IRR · live status bar. Institutional palette + density.
Investor Book · Editorial
IREI Journal / PERE Magazine / Bain Insights.
Big photography · long-form essay · drop caps · cover-story hero. Less navy, more cream / black / red accents. The firm as a quarterly publication.
Investor Book · Minimalist
EQT / Apollo / Bain Capital.
Black and white only · ultra-restrained · severe typography · zero ornamentation · vast whitespace. The discipline of restraint.
Same content from content/*.json in every variant. Decision sheet in _VARIANTS_FOR_KRISTIN.md. Built under pccp-rebuild/app/variants/.